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How to fix the error Step 1: Enable Automatic Advanced Matching Automatic Advanced Matching uses customer data provided to your business, like email address or phone number, to match visitors to Meta users. This attributes more conversions to your ads to reach more people with re-marketing campaigns. Turn on Automatic Advanced Matching Verify the customer information you want to send City, State, ZIP/Postal Code Country Date of birth Email External id Gender First and last name Phone number This information will be hashed to be better protect user privacy before it is sent to Meta. Sensitive information, such as financial, health and government ID data will not be sent. Step 2: Set up Manual Advanced Matching Setting this up with Automatic Advanced Matching can help attribute more conversions to your ads. 1. Open your website's code2. Search fbq('init'...) to find places where you are using the Meta Pixel3. Update the code block to include advanced matching data as the third parameter. For example, your pixelID is 1330582461778238, you should add this to your website's code: fbq('init', '1330582461778238', { em: 'email@email.com', // Values will be hashed automatically by the pixel using SHA-256 ph: '1234567890', ... }); Learn more Enabling Automatic Advanced Matching [/business/help/1993001664341800] Setting Up Manual Advanced Matching [https://developers.facebook.com/docs/meta-pixel/advanced/advanced-matching/]